Case Study: the Biennale of Sydney achieves seamless ticketing and improved user experience with Jala Design

Alphabet streamlines ticketing with Jala Design and seamless TNEW integration

The Biennale of Sydney, a leading international contemporary art event, partnered with Jala Design to enhance its digital experience. The challenge was to create a seamless online ticketing process that was fully integrated into its website, moving away from disjointed platforms that disrupted the user journey.

Jala Design implemented a solution by deeply integrating the TNEW (Tessitura) ticketing system directly into the WordPress site. This provided real-time event data and a fluid, on-brand purchase pathway for tickets, subscriptions, donations, and memberships. The result was a smooth and intuitive user experience that increased engagement and reduced friction, supporting a seamless transition from browsing to booking.

Alphabet