Case Study: Leading Insurance Company achieves stronger territory coverage and agency segmentation with Jakala

Territory market potential as key factor to the network optimization

Leading Insurance Company worked with Jakala to improve territory coverage and better assess agency potential. The challenge was to support company and agency growth by recruiting agents and defining targeted action plans, while differentiating incentive programs based on territory market potential.

Jakala implemented a geomarketing system using software, databases, micro-territorial maps, and training, supported by location analytics, business advisory, and advanced analytics. The solution enabled territorial analysis, evaluation of agency potential and competitive pressure, segmentation of agencies into homogeneous groups, and benchmarking to identify improvement opportunities, resulting in a geo-marketing platform that enriched data for advanced analytics models and provided operational guidelines for targeted action plans.