Case Study: Largest Italian Company boosts digital payments engagement with Jakala

Largest Italian Company - Customer Case Study

Jakala helped the Largest Italian Company, one of the country’s biggest players in digital banking and payment solutions, tackle the challenge of increasing digital payment adoption while boosting customer engagement and loyalty. The company wanted to encourage customers to use digital payments more frequently and strengthen their relationship with the brand.

To address this, Jakala launched an instant-win prize contest for customers making digital purchases of at least 2 euros, supported by a simple customer journey, an analytical engine to optimize winning chances, and historical usage data. Jakala also leveraged partnerships with major retail, FMCG, electronics, and entertainment brands. The initiative increased engagement and spending behavior, strengthened social sharing and brand buzz, and helped build a larger, more loyal customer base.