Case Study: Minions promote healthy eating habits with Jakala’s kids entertainment campaign

Good eating habits learned while having fun with the Minions

Minions, working with Maxima Lithuania, wanted to promote healthy eating habits in a way that would engage children and make learning fun. Jakala supported the retail campaign with kids entertainment events, combining education and play around fruit- and vegetable-themed Minions.

Jakala designed and developed the campaign through magnetic and plush sticker collectibles, an educational app, in-store materials, a website, TV communication, social media marketing, and in-store events with costumed characters. The initiative delivered a high increase in turnover during the reference period, driven by higher average consumer spending and purchase frequency, and achieved a high number of app downloads alongside strong success in promoting healthy habits.

Minions