Case Study: DEM achieves higher campaign redemption and engagement with Jakala

DEM - Customer Case Study

Jakala helped DEM, a major Italian telecommunications company in the Telco & Media sector, improve the performance of its DEM campaigns. The challenge was to increase campaign redemption and optimize the many elements involved in the customer purchase funnel, using solutions spanning advanced analytics, digital strategy, marketing automation, and digital experience.

Jakala implemented advanced analytics and segmentation models, UX/UI optimization for DEM and landing pages, AI-assisted copywriting, and no-code campaign enhancements, all supported by marketing automation platforms. The result was higher DEM open rates, click-through rates, redemption rates, and user interactions, while also improving relevance through personalized customer clusters and enabling a continuous learning process that delivered useful business insights across teams.

DEM