Case Study: CRM and Lead Generation System achieves +700% lead quality growth with Jakala

CRM and Lead Generation System - Customer Case Study

Jakala supported a famous automobile manufacturer in Italy with an end-to-end CRM and lead generation system to improve customer conversions and vehicle sales. The customer needed a stronger approach to manage CRM activities and generate higher-quality leads in a competitive automotive market.

Jakala delivered business advisory, advanced analytics, and marketing outsourcing services, including strategy definition, customer segmentation and profiling, omnichannel campaign activation, and KPI monitoring. The solution helped increase campaign engagement, with over 20 campaigns managed last year, boosted generated and forwarded lead quality by +700% over three years, and raised CRM activities’ contribution to sales, achieving an +80% conversion rate over three years.