Case Study: Auchan boosts sales and sustainability engagement with Jakala

Auchan - Customer Case Study

Auchan, the French retail chain with more than 500 stores, wanted to strengthen its environmentally conscious image while engaging customers through a greener shopping experience. To support this challenge, Jakala proposed a green marketing campaign featuring environment-friendly bath sponges developed with National Geographic.

Jakala designed and developed the campaign end to end, including product design, in-store materials, social content, and TV commercials. The initiative helped increase average turnover during the reference period and acquire new customers, while each sponge set also enabled the recycling of 25 plastic bottles.

Auchan