Case Study: Covéa centralizes multi-brand website management with Jahia

Covéa centralizes 4 CMS platforms with Jahia while preserving 3 brand identities

Covéa, the French insurance leader formed from three established brands (MMA, MAAF, and GMF), faced the challenge of creating modern, integrated customer experiences while preserving the distinct identities of each brand. They needed a centralized web content management solution that could serve their group-wide operational needs and their individual brand voices. They turned to vendor Jahia for its open source CMS platform.

The solution implemented by Jahia involved managing four interconnected platforms: one for the Covéa group and one for each brand. This allowed for centralized development of generic modules while enabling effective brand differentiation. Jahia's features enabled easy content contribution from brokers and webmasters across the organization. As a result, Jahia helped significantly reduce webmastering costs and supports sites receiving tens of millions of annual visits, all while maintaining the unique positioning of each brand.

Covéa