Case Study: Youth & Earth boosts Shopify store performance and brand consistency with JadePuma

Youth & Earth streamlines a 50-product Shopify store with JadePuma

Youth & Earth, a UK-based supplement company, required a comprehensive Shopify store redesign to align their online presence with a new, clean packaging design. Their existing site no longer matched the updated brand aesthetic. They engaged JadePuma, who utilized the highly customizable Flex theme as the foundation for this project.

JadePuma heavily customized the Flex theme, creating new custom sections and modifying nearly every existing one to deliver a bespoke experience. The solution ensured strong visual consistency between the website and physical packaging, incorporating the same icons, color blocks, and taxonomy. Key features included a dynamic promo bar, an interactive product grid with flip-card functionality, and deep integrations for subscriptions and product information. The redesign by JadePuma provided a holistic and modern digital storefront that perfectly mirrored the new brand identity.

Youth & Earth