Case Study: Water East improves product discovery and content-driven shopping with JadePuma Shopify redesign

Water East integrates 587 YouTube videos with JadePuma to boost product discovery

The customer, Water East, a retailer of water conditioning systems and consumables, faced the challenge of helping shoppers navigate its vast and complex product catalog to find the right items. Their existing Shopify store lacked integration with their extensive library of expert video content, making it difficult to guide customers effectively. They partnered with the vendor JadePuma for a store redesign.

JadePuma implemented a solution that placed a powerful search and filtering system at the core of the new design, augmented by custom meta fields. Crucially, they deeply integrated the client's existing YouTube channel, creating a blog article for each of the 587 videos and connecting the Shopify product feed directly to YouTube. This transformed expert content into a shopping gateway. The project was successfully executed for both U.S. and Canadian storefronts, creating a cohesive and informative experience that drives sales.

Water East