Case Study: Sugar Feather streamlines wholesale shopping with JadePuma Shopify solutions

Sugar Feather streamlines wholesale ordering with JadePuma, adding 3 products to cart in one click

Sugar Feather, a Los Angeles-based pillow retailer serving both consumers and wholesale clients, faced a challenge on their Shopify store. Their wholesale customers needed a more efficient way to order products in bulk without navigating individual product pages. They partnered with the vendor JadePuma to create a unique and streamlined shopping experience for these specific users.

JadePuma implemented a solution that automatically customizes the store based on customer tags. When a customer tagged as wholesale logs in, a new Quick Order navigation link appears. More importantly, collection pages transform into a spreadsheet-like quick order form, displaying inventory levels, MSRP, and wholesale pricing. This allows wholesale customers to add multiple products and quantities to their cart from a single page, significantly speeding up the purchasing process.

Sugar Feather