Case Study: Rugged Rosaries achieves a cleaner, more flexible Shopify storefront with JadePuma

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Preview of the Rugged Rosaries Case Study

Rugged Rosaries boosts donations and supports nearly 20,000 reviews with JadePuma

Rugged Rosaries, a Catholic jewelry retailer, faced challenges with an outdated and inflexible Shopify theme that limited their content presentation. Their old site was dark, cluttered, and no longer met their needs. They partnered with JadePuma for a complete redesign to achieve a cleaner, more modern, and flexible online store.

JadePuma redesigned the site using their Flex theme, implementing new branding and a cleaner aesthetic. Key solutions included improved product categorization and filtering, custom tools for product badges and management, and strategic features like cart upsells and a prominent donation option for the client's charity fund. The results were a significantly improved user experience and a notable surge in charitable donations directly attributed to the new cart design. The vendor also highlighted the store's massive volume of nearly 20,000 customer reviews as a testament to its success.


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