Case Study: Rita Okrent Collection achieves a beautiful, efficient Shopify migration with JadePuma

Rita Okrent Collection migrates 10,000+ products to Shopify with JadePuma

The Rita Okrent Collection, a business selling a unique global inventory of vintage beads and jewelry components, faced the immense challenge of migrating its complex online store to a new platform. Each product in its vast, one-of-a-kind inventory required individual photography and description, creating a significant workload. They enlisted JadePuma to manage a platform migration to Shopify.

JadePuma successfully migrated the store to Shopify using the Turbo theme. The solution included implementing advanced filtering by material, origin, age, and color to help customers navigate the extensive catalog. They also added unique features like a product seal to highlight one-of-a-kind items, a serendipitous discovery tool via clickable tags, and a cart-based upsell mechanism. The new site efficiently showcases the unique inventory and provides a beautiful, functional foundation for the business to continue growing.

Rita Okrent Collection