Case Study: Mulberry Park Silks boosts Shopify revenue and shopping experience with JadePuma

Mulberry Park Silks boosts website traffic from under 100 to over 1,000 visitors a day with JadePuma

Mulberry Park Silks, a retailer of silk bedding and accessories, worked with the vendor JadePuma to redesign their existing Shopify store. Their challenge was to improve the overall shopping experience and to implement a unique, revenue-generating feature that would distinguish them from competitors in the market.

JadePuma redesigned the store using the Flex theme, creating a cohesive brand experience with a strong purple thematic element that extended through the checkout process. A key solution was the development of a custom "Build a Bed" configurator tool, allowing customers to mix and match different silk products and colors. This unique feature, combined with a content-rich approach to product education and a new buyer's guide, significantly improved the site. The results were substantial, with daily website visitors increasing from under 100 to over 1,000 people, ultimately driving increased revenue for the customer.

Mulberry Park Silks