Case Study: Macarooz boosts Shopify sales with JadePuma's custom store setup and optimization

Macarooz migrates to Shopify with JadePuma and adds 6-, 12-, 24-, 48-, and 72-piece build-a-box options

Macarooz, a macaron and Mac Pop retailer, previously operated on a WordPress and WooCommerce platform. They faced limitations with their online shopping experience, particularly only offering a single "build a box" purchasing option. They partnered with JadePuma to migrate their entire operation, including data, orders, and products, to Shopify and to build a more optimized and flexible store.

JadePuma migrated Macarooz to Shopify using the Flex theme and implemented significant custom development. The key solution was enhancing the shopping experience by creating multiple purchase pathways, including preset collections and a sophisticated, custom-coded "build a box" function. This allowed customers to shop by collection, flavor, or holiday, increasing flexibility. The new functionality led to an immediate positive impact, with customers quickly adopting the new, larger box quantities that JadePuma added based on purchasing data.

Macarooz