JadePuma
79 Case Studies
A JadePuma Case Study
LooHoo, a company that manufactures and sells reusable wool dryer balls, faced challenges with their online store's merchandising and user experience. Their Shopify store, using an older version of the Turbo theme, made it difficult for customers to navigate product variations and make confident purchasing decisions. They enlisted JadePuma to redesign their site and improve the customer journey.
JadePuma upgraded LooHoo's store to the latest Turbo theme, allowing for greater design flexibility. They restructured the product pages to simplify choices, implemented a cohesive branding strategy, and utilized the client's existing photography to create a more organic and trustworthy feel. The solution included adding product reviews through the Judge Me app, which resulted in 33 new reviews shortly after launch, providing valuable social proof and contributing to an improved customer experience.