Case Study: Giddy Gummies boosts B2B ordering and recurring revenue with JadePuma's Shopify redesign

Giddy Gummies boosts order values with JadePuma's $100 B2B checkout and $5 sampler upsells

Jiddy Gummies, a business importing and selling Mexican-made products wholesale to retailers, faced the challenge of an outdated e-commerce platform. Their original website, built on a homebrew system in 2002, was no longer robust enough for their B2B needs, lacking automation for their complex catalog and wholesale rules. They partnered with the vendor JadePuma to migrate and redesign their store on Shopify.

JadePuma implemented a new Shopify store tailored for B2B sales, automating order minimums and introducing a list view for bulk adding items to cart. They enhanced product descriptions using AI and integrated Klaviyo for marketing automation, including post-purchase flows for product feedback and restock notifications. This solution streamlined the ordering process, increased average cart size through strategic merchandising like staff picks, and grew recurring revenue through effective customer re-engagement.

Giddy Gummies