Case Study: FitMyFoot transforms its Shopify Plus store with JadePuma's redesign

FitMyFoot boosts trust and conversion with JadePuma, featuring 304 reviews

FitMyFoot, a company selling custom 3D-printed insoles and sandals, faced a challenge with an inconsistent and outdated Shopify store that also needed to integrate seamlessly with its separate phone app used for creating customer foot profiles. The company engaged the vendor JadePuma to execute a comprehensive redesign and integration project on the Shopify Plus platform.

JadePuma implemented a solution that began with defining new brand guidelines for color and typography to create a cohesive visual identity across the entire site. They developed a custom integration between the Shopify store and FitMyFoot's servers, enabling a unified login and checkout experience that checks for existing customer foot profiles. JadePuma also utilized its own Linear Shopping app for strategic upsells, built rich product and content pages, and ensured a polished experience on all policy and support pages. The result was a modern, consistent, and highly functional e-commerce experience designed to build customer trust and drive sales.

FitMyFoot