Case Study: Authentic Vintage Posters achieves a bold, browse-friendly Shopify redesign with JadePuma

Authentic Vintage Posters showcases 620 products with JadePuma

Authentic Vintage Posters, a vintage print shop based in La Jolla, California, faced challenges with their online store's design and functionality. Their existing Shopify site had a white background that did not effectively showcase their high-value, unique poster inventory. They partnered with the vendor JadePuma for a comprehensive store redesign to create a more engaging and effective browsing experience for their global customer base.

JadePuma implemented a bold redesign using a dark background to make the poster imagery pop, significantly improving visual appeal. They utilized the Flex theme and integrated key apps like Boost (for product filters), Wishlist King, and Judge.me (for reviews). The solution included data-driven adjustments to navigation and filtering based on customer behavior, a system for showcasing sold "past pieces" to inform inventory acquisition, and detailed product pages with educational content. This resulted in an enhanced user experience that capitalized on the art's scarcity and value, with immediate positive engagement metrics such as high use of the new wishlist functionality.

Authentic Vintage Posters