Case Study: Apex Chassis streamlines vehicle-part shopping with JadePuma’s Shopify solution

Apex Chassis launches a custom Shopify fitment experience with JadePuma

Apex Chassis, a manufacturer of high-quality off-road vehicle parts, needed a way for customers to easily find parts specific to their vehicle's make, model, year, and drive type. Standard Shopify apps were incompatible because Apex manufactures its own products, creating a significant e-commerce challenge. They partnered with the vendor JadePuma to develop a custom solution.

JadePuma built a custom vehicle selector using Liquid and JavaScript. The solution used a sophisticated tagging system on the backend, where each product was tagged with every compatible vehicle combination. This allowed the frontend selector to filter the entire catalog seamlessly. The result was an elegant and intuitive customer experience that remembered a user's vehicle selection across the site. The project also included robust inventory messaging and a mobile-first design, successfully launching Apex Chassis's new direct-to-consumer Shopify store.

Apex Chassis