Case Study: Lattice Semiconductor achieves 60–80 hours saved per month with Jade Global's automated lead assignment in Oracle Sales Cloud

Lattice Semiconductor saves 60–80 hours per month with Jade Global

Lattice Semiconductor, a global leader in low-power programmable solutions, faced a significant challenge in its Oracle Sales Cloud environment. The process for changing lead owners was manual and inefficient, requiring custom code to be hardcoded and updated for each request. This meant that every change had to wait for a weekend deployment, causing delays for business users and hindering sales productivity.

Jade Global implemented an automated lead assignment process within Oracle Sales Cloud to replace the manual, code-heavy approach. This solution dynamically assigned lead owners based on territory without requiring hardcoded updates, eliminating the need for weekend deployments. As a result, Jade Global's automation saved Lattice Semiconductor 60 to 80 hours of manual effort per month, drastically improving operational efficiency.

Lattice Semiconductor