Case Study: Backcountry achieves better buying and pricing decisions with Jade Global's automated data feed solution

Backcountry improves inventory visibility with Jade Global

Backcountry, a leading e-commerce retailer, faced challenges integrating its newly upgraded Google Cloud environment with external vendor tools used for critical buying and pricing decisions. Their business challenges included creating nonexistent product hierarchies and managing complex cloud and SFTP data feeds. Jade Global was engaged to provide a data engineering solution to build reliable and secure outbound data pipelines.

Jade Global implemented an automated data feed solution that applied business rules to clean data and created necessary product taxonomies. They integrated sensor dependencies to automate feeds based on the data warehouse refresh schedule, ensuring data integrity. This solution provided Backcountry with improved visibility into inventory and competitor pricing, enabling better assortment buying plans and more accurate product pricing decisions. Jade Global's work was praised by the client's leadership for its drive and efficiency.

Backcountry