Case Study: P&O Cruises boosts email engagement with Jacquard

P&O Cruises lifts email opens 13% with Jacquard

P&O Cruises, a leading British cruise line, sought to move beyond instinct-led copywriting to improve its email engagement. The challenge was to diversify its marketing language using data-driven insights. They partnered with Jacquard to utilize its AI-generated content for this optimization.

Using Jacquard's AI, P&O Cruises tested and optimized subject lines and email copy, discovering new styles that consistently outperformed human-written versions. This solution from Jacquard resulted in a 13% uplift in open rates and an 18% uplift in clicks, unlocking stronger customer engagement and high-performing language.

P&O Cruises