Case Study: Currys achieves higher email engagement and revenue with Jacquard

Currys boosts revenue 102% with Jacquard

Currys, a leading UK retailer, sought to enhance its Black Tag Event by gaining deeper customer insights and creating more personalized email campaigns. Their challenge was to increase the relevance and performance of their marketing at scale to drive stronger engagement and revenue. To address this, they worked with vendor Jacquard.

Jacquard's solution combined a large-scale segmentation study with its AI-generated language and a partner's dynamic creative. This allowed Currys to deliver personalized, data-driven messages across different customer segments. The campaign resulted in a 42% uplift in opens, a 93% uplift in clicks, and a 102% increase in revenue. Furthermore, using Jacquard to optimize abandoned-cart messages later added £2.5 million in annual revenue.

Currys