Case Study: Consumers Energy achieves higher sales and retention with Jacobs & Clevenger multichannel direct marketing

Consumers Energy surpasses product annual sales goal by 17% with Jacobs & Clevenger

Consumers Energy, one of the nation's largest combination utilities, faced the complex challenge of increasing market share by communicating effectively with diverse customers across Michigan's Lower Peninsula. To address this, they partnered with direct marketing vendor Jacobs & Clevenger for an integrated multi-channel acquisition campaign.

Jacobs & Clevenger implemented a campaign with clear, direct messaging across online and offline channels to connect with homeowners. This solution enabled regular conversations with customers about their individual energy needs. As a result, Consumers Energy surpassed its annual product sales goal by more than 17%, significantly exceeding its objectives through the efforts of Jacobs & Clevenger.

Consumers Energy