Case Study: Wynwood Business Improvement District boosts restaurant visibility with Jacober Creative's Bite Into Wynwood campaign

Wynwood Business Improvement District reaches 2.5 million with Jacober Creative

The Wynwood Business Improvement District (BID) engaged its agency of record, Jacober Creative, to promote its neighborhood as a premier dining destination. The challenge was to support sixteen local restaurants participating in the annual Miami Spice months and to brand Wynwood as a "foodie haven" in South Florida.

Jacober Creative developed the integrated "Bite Into Wynwood" marketing campaign, which featured a distinctive illustrative design and a bright color palette. The solution encompassed advertising, street banners, digital kiosks, social media, and public relations. The campaign successfully reached approximately 2.5 million people, effectively promoting the individual restaurants and the Wynwood dining scene.

Wynwood Business Improvement District (bid)