Case Study: Surfside Modernizes Its Brand and Digital Presence with Jacober Creative

Surfside renews Uptown Beachtown branding for 2017 with Jacober Creative

The Town of Surfside needed a complete refresh of its marketing materials to promote its locale as both an upscale, adult-friendly destination and a casual, family-friendly beach town. For the second consecutive year, they engaged Jacober Creative to provide a full package of services including branding, marketing strategy, and website development.

Jacober Creative updated the Surfside logo with a fluid, retro-meets-ocean-wave look and a bold color palette. Their solution included creating a series of diptych ads that visually interpreted the "Uptown Beachtown" campaign slogan, alongside a website redesign and materials for a mobile app. The work by Jacober Creative successfully gave the town a more sophisticated and visceral marketing presentation.

Surfside