Case Study: Surfside achieves a fresh, family-friendly tourism campaign with Jacober Creative

Surfside launches a third consecutive tourism campaign with Jacober Creative in 2017/18

The town of Surfside hired Jacober Creative for the third consecutive year to create a new on-brand theme and marketing materials for its 2017/18 tourism campaign. Their challenge was to promote the locale as a destination suitable for upscale adult activities as well as casual and family-friendly ones, distinguishing it in a market saturated with beach imagery.

Jacober Creative developed a campaign focused on Surfside as an active lifestyle brand, creating the slogan "FAB, FIT FAM" and a full suite of marketing materials. Their solution involved concept development, art direction, and a comprehensive 12-hour photo shoot that captured unique and dynamic imagery across seven different scenes, showcasing fitness, family fun, and wellness. The campaign successfully highlighted Surfside's appeal to both families and couples.

Surfside