Case Study: Mauna Kea Beach Hotel achieves a fresh, elevated brand identity with Jacober Creative

Mauna Kea Beach Hotel refreshes its luxury brand with Jacober Creative for a new generation

Mauna Kea Beach Hotel, an iconic Marriott-owned resort in Hawaii, faced the challenge of repositioning its legendary brand for a new generation of luxury travelers without losing its soul during major renovations. They enlisted Jacober Creative to develop a fresh, elevated identity that would honor the hotel's heritage while making it appeal to modern guests.

Jacober Creative developed a comprehensive new identity, including a logo refresh, brand style guide, messaging, and the "Hu-La-La!" marketing concept. Their solution infused the A.L.O.H.A. philosophy (Adventure, Luxury, Ohana, Hospitality, Amazing) into every touchpoint, creating a modern luxury aesthetic that captured the resort's spirit. The work successfully brought the beloved Hawaiian institution into the future, as evidenced by the hotel's initial enthusiasm for Jacober's concepts.

Mauna Kea Beach Hotel