Case Study: Jills Zeder Group Refreshes Its Luxury Brand Identity with Jacober Creative

Jills Zeder Group modernizes Miami luxury branding with Jacober Creative after decades of record-breaking sales

Jacober Creative was engaged by the Jills Zeder Group, a premier luxury real estate firm in Miami and an affiliate of Coldwell Banker. Following a merger of two top-performing family teams, the customer needed to develop entirely new branding. Their challenge was to create a fresh logo and brand identity that reflected the company's multi-generational, familial nature and its position in the South Florida luxury market.

The solution from Jacober Creative was a modern logo featuring three stylized palm trees to represent the three families, paired with a sophisticated sans-serif typeface and a custom color palette. Jacober Creative also produced marketing collateral and worked to modernize the firm's photography and video assets. The new branding successfully captured an upscale, tropical elegance, providing a cohesive and contemporary identity for the Jills Zeder Group.

Jills Zeder Group