Case Study: Doughees achieves standout retro branding with Jacober Creative

Doughees boosts brand presence at Saks and QVC with Jacober Creative

Jacober Creative was hired by Doughees, a Miami-based cookies and sweets company, to address a branding challenge. Despite achieving viral success on Instagram and being sold at major retailers like Saks and QVC, the company's logo and packaging lacked personality and were failing to build meaningful brand equity.

The solution implemented by Jacober Creative was a complete retro-inspired rebrand, mixing 70s funk with hip hop and cinematic flair. They created a new logo using plump typography and Miami sunset colors, then extended this vibrant new identity across all brand touch-points including packaging, marketing materials, and social media. Jacober Creative successfully gave Doughees a memorable and distinctive brand with undeniable staying power.

Doughees