Case Study: Crescent Heights creates a distinctive South Beach brand for 1212 Lincoln Road with Jacober Creative

Crescent Heights launches 1212 Lincoln Road with Jacober Creative

Crescent Heights, one of the country's leading urban real estate firms, required a distinctive logo for its new 1212 Lincoln Road mixed-use development in Miami. They needed a contemporary design that captured the essence of South Beach to welcome visitors and be used across signage and marketing collateral. They engaged the Miami agency Jacober Creative for this branding challenge.

Jacober Creative designed a colorful and playful yet chic logo by deconstructing the letters in "Twelve Twelve" to create an ascending and descending pattern. This unique typographic treatment was applied to a neutral sans serif font, resulting in a visually captivating design. The solution successfully provided a versatile logo that worked perfectly on main signage and a wide range of supporting marketing collateral, including business cards, stationery, t-shirts, and totes, helping Crescent Heights attract people to its new development.

Crescent Heights