Case Study: CES Consultants achieves a stronger national brand identity with Jacober Creative

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Preview of the CES Consultants Case Study

CES Consultants expands nationally with Jacober Creative

CES Consultants, a professional engineering and consulting firm, needed an updated brand identity to better compete on a national level as it expanded. The firm hired Jacober Creative for branding services to help its proposals stand out among competitors and convey its legitimacy, technological skill, and political connections.

Jacober Creative developed a new brand identity by customizing a bold, sans-serif font for the CES acronym and incorporating a through line to represent connectivity. The solution imparted a sense of authority and confidence across all branded materials, from stationery to web design. The vendor successfully refreshed the firm's image to highlight its unique selling proposition without an overtly corporate look.


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