Case Study: Rowan Electric builds a trusted brand and website with Jacob Tyler

Rowan Electric transforms a $75M+ brand with Jacob Tyler

Rowan Electric, a San Diego-based commercial electrical contractor with over $75 million in annual revenue, faced a significant challenge. Their outdated brand identity and website no longer reflected the scale, sophistication, and trusted reputation of their family-run business, potentially hindering their ability to win major contracts. The vendor, Jacob Tyler, was engaged to provide a comprehensive brand and digital strategy.

Jacob Tyler addressed this by developing a new brand positioning centered on being "Wired for Trust," along with a bold visual identity including a logo and a complete visual system. They also designed and built a high-impact, conversion-focused corporate website to showcase Rowan Electric's project work and capabilities. The solution resulted in a cohesive and professional brand that accurately represented the company's legacy and quality, giving them a powerful and consistent presence across all touchpoints from vehicles to digital.

Rowan Electric