Case Study: Helix Electric refreshes its brand and digital presence with Jacob Tyler

Helix Electric refreshes brand for 2,200 employees with Jacob Tyler

Helix Electric, an $800 million electrical contractor, engaged the brand and digital agency Jacob Tyler after over a decade without a brand update. Their challenge was that their strong company culture, innovative approaches, and quality of work were not being effectively communicated to potential customers and employees through their existing digital presence.

Jacob Tyler implemented a comprehensive brand refresh that included new messaging, a tagline, and a mobile-first website redesign focused on showcasing case studies and careers. The new digital assets were designed to increase brand awareness, improve recruitment, and attract new business. Following the launch, Jacob Tyler also developed social media advertising to highlight the company culture, resulting in increased page views and time spent on the new site.

Helix Electric