Case Study: Dexcom boosts user engagement and conversion with Jacob Tyler

Dexcom improves desktop and mobile engagement with Jacob Tyler

Dexcom, a company providing Continuous Glucose Monitoring technology, needed to redesign its corporate website to create a clearer user journey and better highlight its products. The challenge involved making the site scalable for future updates and captivating enough to inspire deeper exploration. They partnered with the vendor Jacob Tyler and Cofa Media to address this.

Jacob Tyler conducted customer research to develop wireframes and interactive prototypes, leading to a final design with compelling visuals and emotional storytelling. Notably, they devoted equal effort to desktop and mobile experiences based on Dexcom's traffic data. The solution integrated educational content and strategic calls-to-action, which improved lead generation and created intuitive pathways for users. Jacob Tyler's work successfully built a marketing funnel to guide visitors toward conversion.

Dexcom