Case Study: Advisent builds a trusted, market-ready brand with Jacob Tyler

Advisent builds a trusted brand from scratch with Jacob Tyler

Advisent, a newly independent financial advisory firm formerly known as CWDL, needed to build a complete brand from the ground up. They had deep expertise but lacked the visual identity and digital presence necessary to compete in the high-trust financial services sector. The challenge for vendor Jacob Tyler was to create a brand that felt established and trustworthy from its first day of launch.

Jacob Tyler developed a comprehensive brand strategy and identity system for Advisent, beginning with discovery workshops to define the firm's positioning. The solution included a sophisticated logo and visual identity, a messaging platform, and a conversion-focused website at advisent.com. The new brand successfully conveys authority and approachability, providing a coherent foundation for Advisent's market presence and enabling clear communication with high-net-worth and institutional clients.

Advisent (formerly Cwdl)