Case Study: Witt O'Brien's builds a distinctive crisis management brand with Jacob Bailey

Witt O'Brien’s builds a distinct crisis brand with Jacob Bailey in a series of workshops

The customer, Witt O’Brien’s, a specialist in crisis and emergency management, faced the challenge of building a distinct brand identity that did not conflict with its parent company, SEACOR. The vendor, Jacob Bailey, was engaged to develop this new brand positioning and image.

Jacob Bailey worked with the Witt O’Brien’s team through a series of workshops to create a distinctive brand identity, positioning them as a leader in their field. This new identity was brought to life across various media platforms, including a new web presence that served as a content hub for tactical campaigns, effectively showcasing their expertise during events like the Covid-19 pandemic.

Witt O’Brien’s