Case Study: Visit York enhances visitor experience and bookings with Jacob Bailey

Visit York revitalises tourism website for 8.4 million visitors with Jacob Bailey

The customer, Visit York, needed to revamp its tourism website to handle high traffic volumes and offer a more personalized, less disjointed experience for its 8.4 million annual visitors. The vendor, Jacob Bailey, was tasked with improving the user journey and providing tools to aid discovery and drive tourism growth using their DestinationCore Enterprise platform.

Jacob Bailey's solution involved a complete website redesign with improved functionality, including a new itinerary building tool and a seamless integration with the TXGB booking service to simplify the booking process. This integration helped drive a key KPI of increasing overnight stays. The new dynamic site also allows for regular content updates and utilizes a Google Ad Manager integration to generate advertising revenue, providing added value for local member businesses.

Visit York