Case Study: Sodexo Circles transforms its brand for the new working world with Jacob Bailey

Sodexo Circles boosts brand presence across multiple sectors with Jacob Bailey

Jacob Bailey partnered with Circles, a division of Sodexo, which helps businesses thrive by improving employee well-being. The client's challenge was that its brand was still perceived as a concierge service and had not evolved to reflect the new world of hybrid working, digitalization, and heightened focus on employee well-being.

The solution from Jacob Bailey was a transformational brand strategy developed using its i5 approach. This included a new brand positioning focused on well-being, articulated as "Work. Life. Balanced.," and a complete new visual identity. The result was a stronger, more differentiated market presence for Circles that authentically communicates the benefits of its services to its various audiences.

Sodexo Circles (Circles, a Division of Sodexo)