Case Study: SEACOR Holdings achieves a heroic new brand and website with Jacob Bailey

SEACOR Holdings launches a fully responsive website after 30+ years with Jacob Bailey

The customer, Seacor Holdings, an international transportation and logistics company, faced the challenge of unifying its family of acquired brands. They needed a new brand strategy and identity to consistently communicate their heroic service across all channels, alongside a new website to reflect this updated positioning. They enlisted the vendor, Jacob Bailey, for creative brand development.

Jacob Bailey conducted in-depth interviews and creative workshops to establish a hero-archetype brand positioning. This was implemented through a new tone of voice, imagery, and identity. They then applied a user-centric approach to develop a new fully responsive, UX-focused website, ensuring all information was strategically organized for its audiences. The solution provided by Jacob Bailey enabled Seacor to achieve real standout in its market.

Seacor Holdings