Case Study: Red Tractor brings its brand story to life with Jacob Bailey video content

Red Tractor showcases 3 brands and 60,000 tonnes of cheese with Jacob Bailey

The customer, Red Tractor, assures the quality of many major UK food brands but faced the challenge of making consumers aware of the work behind its certification logo. The vendor, Jacob Bailey, was tasked with bringing this story to life and showcasing the well-known brands that carry the Red Tractor assurance.

Jacob Bailey created a "How Do They..?" video campaign that took consumers behind the scenes of food production from farm to pack. They managed the entire end-to-end process, producing compelling content with high production values on an affordable budget, which was then promoted on social media to successfully showcase the client's story.

Red Tractor