Case Study: Notcutts Garden Centres refreshes its brand to inspire gardeners with Jacob Bailey

Notcutts Garden Centres refreshes its brand with Jacob Bailey for a historic national garden centre chain

Notcutts Garden Centres, a historic national garden centre chain, faced increased competition from rival independents, DIY stores, and supermarkets diversifying into their market. They needed a new brand to better reflect their desired market position. They engaged the vendor Jacob Bailey to deliver a rebrand.

Jacob Bailey developed a new brand positioning centered around 'Garden Inspiration' after gaining a clear understanding of Notcutts' core customer profiles. The solution included a unique logo icon based on a plant cultivated by the Notcutt family, linking the brand to its heritage. The Chief Executive reported that the business and its stakeholders loved the fresh identity, and the agency was praised for crafting a brand that perfectly matched its target audience.

Notcutts Garden Centres