Case Study: NewcastleGateshead Initiative showcases NewcastleGateshead with Jacob Bailey's destination website

NewcastleGateshead Initiative showcases a £1.4bn visitor economy with Jacob Bailey

The NewcastleGateshead Initiative, a customer aiming to promote its city to visitors and investors, faced the challenge of building a new consumer website that reflected the city's warm personality and showcased its diverse offerings to encourage longer stays. They partnered with vendor Jacob Bailey to address this need, utilizing the DestinationCore platform's Advanced Package.

Jacob Bailey designed and built a website centered on editorial content, events, and a comprehensive directory. The solution incorporated personalized search and filtering options, an Experience Finder, and an upcoming Itinerary Builder to help visitors plan detailed trips. The new site serves as the primary source for local event information. It was noted that visitors currently contribute £1.4 billion annually to the local economy.

NewcastleGateshead Initiative