Case Study: Metrocentre achieves a transformed shopping and leisure website with Jacob Bailey and DestinationCore Pro

Metrocentre boosts time on site and pages per session with Jacob Bailey

The customer, Metrocentre in Gateshead, one of the UK's top shopping and leisure destinations, required a new website to reflect its complete rebrand and cement its position as a best-in-class family destination. The challenge for vendor Jacob Bailey was to build a site that allowed users to quickly find information, discover related content, and tailor their experience based on their shopper type.

Jacob Bailey implemented its off-the-shelf digital place marketing solution, DestinationCore Pro, to meet these key UX objectives. The solution utilized core modules like a brand carousel and an interactive map to serve targeted content to different audience groups and join up the customer experience, successfully surfacing the breadth of the centre's offer and making key information easily accessible.

Metrocentre (Gateshead)