Case Study: Lakeside Shopping Centre elevates its positioning with Jacob Bailey's DestinationCore Pro

Lakeside Shopping Centre showcases 300+ brands with Jacob Bailey

The customer, Lakeside Shopping Centre, a major retail destination in Essex, required a new website to elevate its positioning against a key rival. Their challenge was to increase email subscribers and dwell time, improve the visibility of their services, and make it easier for users to find key information. The vendor, Jacob Bailey, was tasked with creating this solution using their DestinationCore Pro platform.

Jacob Bailey implemented a streamlined and engaging website with a mobile-first approach, balancing functional information with a visually appealing design. Key features included surfacing essential service details on the homepage and introducing a personalisation filter to make searching easier. The solution successfully met the client's goals by integrating necessary functionality with a new design to encourage longer dwell times on the site and at the centre itself.

Lakeside Shopping Centre