Case Study: Greater Anglia boosts off-peak summer travel with Jacob Bailey's destination-driven campaign

Greater Anglia delivers 12 months of reusable campaign assets with Jacob Bailey

The customer Greater Anglia faced the challenge of driving revenue and shifting different audiences to travel off-peak for summer days out in London. They tasked the vendor Jacob Bailey with developing a results-driven marketing campaign to meet these objectives.

Jacob Bailey implemented a creative solution combining live action and CGI to link the destination with the train travel experience. Their "Let The Adventure Begin" campaign positioned Greater Anglia as the starting point for excitement. The vendor delivered the project on time and on budget, providing a highly flexible framework for future advertising that received exceptional feedback from the client.

Greater Anglia