Case Study: Engage refreshes its brand and strengthens inclusion for hearing loss care with Jacob Bailey

Engage launches a new brand and responsive website with Jacob Bailey

Engage, formerly known as Hearing Matters in Care, is a service that provides consultancy and training to support care homes in helping people with hearing loss feel included. The customer's challenge was to rename their service to better reflect its objectives and to develop a fresh new brand identity. They partnered with the vendor Jacob Bailey for a rebranding project.

Jacob Bailey worked through a brainstorming exercise to create a longlist of potential names, from which 'Engage' was selected. The vendor then developed the creative execution for the new name, finalizing it in a comprehensive brand guideline. Jacob Bailey also brought the new Engage brand to life across a range of collateral, including a brochure, an information booklet, and a fully responsive website homepage design.

Engage