Case Study: Eastlight Community Homes achieves award-winning community engagement with Jacob Bailey

Eastlight Community Homes generates £7.5 million in social value with Jacob Bailey

Jacob Bailey was engaged by Eastlight Community Homes, a provider of social housing, to establish a strong brand identity for its All In community program. The challenge was to create a brand that could effectively bring the local community together, giving residents a voice and the confidence to address local social issues.

Jacob Bailey developed the brand identity through its i5 process, which involved competitor research and workshops to define a differentiated proposition. The resulting brand toolkit was applied across various collateral. The program was a major success, winning a national award and generating £7.5 million in social value in its first year by engaging over 3,000 community members.

Eastlight Community Homes