Case Study: Bayswater Bathrooms showcases its product portfolio and elegant branding with Jacob Bailey

Bayswater Bathrooms showcases hundreds of SKUs with Jacob Bailey

Jacob Bailey was engaged by Bayswater Bathrooms, a premium retailer of bathroom products, to address a significant online challenge. The client needed a new website to showcase its extensive product catalogue and brand, answering key visitor questions of 'how to buy' and 'why buy'. The primary challenges were enabling intuitive browsing of hundreds of SKUs, selecting interrelated products, finding local traders, and providing design inspiration to differentiate the brand.

The solution implemented by Jacob Bailey involved a user-centric approach to web design and development. They created user personas and journeys to build a logical information architecture and an elegantly organized product matrix. The new website utilized the client's branding to answer the 'why buy' question through inspirational content and an easy-to-use CMS for future growth.

Bayswater Bathrooms